Strategic Brand Management : Building,Measuring And Managing Brand Equity
| Main Author: | Keller,Kevin Lane |
|---|---|
| Format: | Open Shelf |
| Published: |
Upper Saddle River,New Jersey:
Prentice Hall,
Pearson, 2003.
|
| Subjects: |
| Physical Description: |
xxvi,788p.: ill; 24 cm.. |
|---|---|
| ISBN: |
0131105833 |