APA Citation

Keller,Kevin Lane. (2003). Strategic Brand Management: Building,Measuring And Managing Brand Equity. Upper Saddle River,New Jersey: Prentice Hall.

Chicago Style Citation

Keller,Kevin Lane. Strategic Brand Management: Building,Measuring And Managing Brand Equity. Upper Saddle River,New Jersey: Prentice Hall, 2003.

MLA Citation

Keller,Kevin Lane. Strategic Brand Management: Building,Measuring And Managing Brand Equity. Upper Saddle River,New Jersey: Prentice Hall, 2003.

Warning: These citations may not always be 100% accurate.