Secret Formula : How Brilliant Marketing and Relentless Salesmanship Made Coca- Cola The Best Know Product In The World

Main Author: Allen,Frederick
Format: Open Shelf
Published: New York: Harper Business, 1994.
Edition: 1st ed..
Subjects:
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100 1 |a Allen,Frederick  
245 1 0 |a Secret Formula :   |b How Brilliant Marketing and Relentless Salesmanship Made Coca- Cola The Best Know Product In The World   |c Frederick Allen. 
250 |a 1st ed.. 
260 |a New York:   |b Harper Business,   |c 1994. 
300 |a xii,500p.;[32]p of Plates:   |b ill;   |c 25 cm.. 
650 0 |a Coca - Cola Company - History  
650 0 |a Soft Drink Industry   |x Marketing  
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