Secret Formula : How Brilliant Marketing and Relentless Salesmanship Made Coca- Cola The Best Know Product In The World
| Main Author: | Allen,Frederick |
|---|---|
| Format: | Open Shelf |
| Published: |
New York:
Harper Business,
1994.
|
| Edition: | 1st ed.. |
| Subjects: |
| Physical Description: |
xii,500p.;[32]p of Plates: ill; 25 cm.. |
|---|---|
| ISBN: |
0887306721 |