Allen,Frederick. (1994). Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca- Cola The Best Know Product In The World. New York: Harper Business.
Chicago Style CitationAllen,Frederick. Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca- Cola The Best Know Product In The World. New York: Harper Business, 1994.
MLA CitationAllen,Frederick. Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca- Cola The Best Know Product In The World. New York: Harper Business, 1994.
Warning: These citations may not always be 100% accurate.