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|c KPMSI
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|a HF5823
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| 100 |
1 |
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|a Belch,George E
|
| 245 |
1 |
0 |
|a Advertising and Promotion :
|b An Integrated Marketing Communication Perspective
|c George E Belch,Michael A. Belch.
|
| 250 |
|
|
|a International Edition (6th ed.).
|
| 260 |
|
|
|a Boston:
|b McGrawhill,
|c 2004.
|
| 300 |
|
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|a xxiii,779p:
|b ill.[some col];
|c 27 cm..
|
| 650 |
|
0 |
|a Communication in Marketing
|
| 650 |
|
0 |
|a Sales Promotion
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| 650 |
|
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|a Advertising
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| 700 |
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|a Belch,Michael A
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