Advertising and Promotion : An Integrated Marketing Communication Perspective
| Main Author: | Belch,George E |
|---|---|
| Other Authors: | Belch,Michael A |
| Format: | Open Shelf |
| Published: |
Boston:
McGrawhill,
2004.
|
| Edition: | International Edition (6th ed.). |
| Subjects: |
| Physical Description: |
xxiii,779p: ill.[some col]; 27 cm.. |
|---|---|
| ISBN: |
0071214380 |