APA Citation

Belch,George E, & Belch,Michael A. (2004). Advertising and Promotion: An Integrated Marketing Communication Perspective (International Edition (6th ed.).). Boston: McGrawhill.

Chicago Style Citation

Belch,George E, and Belch,Michael A. Advertising and Promotion: An Integrated Marketing Communication Perspective. International Edition (6th ed.). Boston: McGrawhill, 2004.

MLA Citation

Belch,George E, and Belch,Michael A. Advertising and Promotion: An Integrated Marketing Communication Perspective. International Edition (6th ed.). Boston: McGrawhill, 2004.

Warning: These citations may not always be 100% accurate.