Advertising and Promotion : An Integrated Marketing Communication Perspective
| Main Author: | Belch,George E |
|---|---|
| Other Authors: | Belch,Michael A |
| Format: | Open Shelf |
| Published: |
Boston:
McGrawhill,
2004.
|
| Edition: | International Edition (6th ed.). |
| Subjects: |
KPM SERI ISKANDAR
| Call Number: |
HF5823 2004 |
|---|
| Accession | Item Category | SMD | Status | Due Date | Notes |
|---|
| 0000130557 | OPEN SHELF | BOOK | AVAILABLE |
| 0000130558 | OPEN SHELF | BOOK | AVAILABLE |