What customers want : using outcome-driven innovation to create break through products and services

Main Author: Ulwick,Anthony W.,
Format: Open Shelf
Published: New York: McGraw-Hill, 2005.
Subjects:
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020 |a 0071408673  
037 |a Rima Ent. 
040 |c KPMSI 
090 0 0 |a HF5415.153  
100 1 |a Ulwick,Anthony W.,  
245 1 0 |a What customers want :   |b using outcome-driven innovation to create break through products and services   |c Anthony Ulwick. 
260 |a New York:   |b McGraw-Hill,   |c 2005. 
300 |a xxxv,202p.:   |b ill.;   |c 24 cm.. 
504 |a Includes bibliographical references and index 
650 0 |a Product management  
650 0 |a New products - Planning  
740 0 |a What customers want 
999 |a 0000130400 
999 |a 0000130401