What customers want : using outcome-driven innovation to create break through products and services
| Main Author: | Ulwick,Anthony W., |
|---|---|
| Format: | Open Shelf |
| Published: |
New York:
McGraw-Hill,
2005.
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| Subjects: |
| Physical Description: |
xxxv,202p.: ill.; 24 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0071408673 |