APA Citation

Ulwick,Anthony W.. (2005). What customers want: Using outcome-driven innovation to create break through products and services. New York: McGraw-Hill.

Chicago Style Citation

Ulwick,Anthony W.. What Customers Want: Using Outcome-driven Innovation to Create Break Through Products and Services. New York: McGraw-Hill, 2005.

MLA Citation

Ulwick,Anthony W.. What Customers Want: Using Outcome-driven Innovation to Create Break Through Products and Services. New York: McGraw-Hill, 2005.

Warning: These citations may not always be 100% accurate.