Consumer behavior : Henry Assael.
| Main Author: | Assael, Hendry |
|---|---|
| Format: | Open Shelf |
| Published: |
Boston, MA:
Houghton Mifflin Co,
2004.
|
| Subjects: |
| LEADER | 00609pamja2200205 4500 | ||
|---|---|---|---|
| 001 | 0000076779_0034 | ||
| 005 | 20170620090000.0 | ||
| 005 | 20160504152731.0 | ||
| 037 | |a 0618222154 - RM98.00 | ||
| 040 | |a AA Zeal | ||
| 090 | 0 | 0 | |a HF 5415.3 |
| 100 | 1 | |a Assael, Hendry | |
| 245 | 1 | 0 | |a Consumer behavior : |b Henry Assael. |
| 260 | |a Boston, MA: |b Houghton Mifflin Co, |c 2004. | ||
| 300 | |a xxiii; 631 p.: |b ill; |c 26 cm. | ||
| 504 | |a Includes bibliographical references and index | ||
| 650 | 0 | |a Consumer behaviour | |
| 650 | 0 | |a Marketing Research | |
| 740 | 0 | |a Consumer hebaviour : strategic approach | |
| 999 | |a 0000130374 | ||