Consumer behavior : Henry Assael.
| Main Author: | Assael, Hendry |
|---|---|
| Format: | Open Shelf |
| Published: |
Boston, MA:
Houghton Mifflin Co,
2004.
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| Subjects: |
| Physical Description: |
xxiii; 631 p.: ill; 26 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |