APA Citation

Assael, H. (2004). Consumer behavior: Henry Assael. Boston, MA: Houghton Mifflin Co.

Chicago Style Citation

Assael, Hendry. Consumer Behavior: Henry Assael. Boston, MA: Houghton Mifflin Co, 2004.

MLA Citation

Assael, Hendry. Consumer Behavior: Henry Assael. Boston, MA: Houghton Mifflin Co, 2004.

Warning: These citations may not always be 100% accurate.