Assael, H. (2004). Consumer behavior: Henry Assael. Boston, MA: Houghton Mifflin Co.
Chicago Style CitationAssael, Hendry. Consumer Behavior: Henry Assael. Boston, MA: Houghton Mifflin Co, 2004.
MLA CitationAssael, Hendry. Consumer Behavior: Henry Assael. Boston, MA: Houghton Mifflin Co, 2004.
Warning: These citations may not always be 100% accurate.