Beyond buzz : the next generation of word-of mouth marketing
| Main Author: | Kelly, Lois |
|---|---|
| Format: | Open Shelf |
| Published: |
New York, NY:
American Management Association, 2007.
|
| Subjects: |
| LEADER | 00592pamja2200205 4500 | ||
|---|---|---|---|
| 001 | 0000076737_0034 | ||
| 005 | 20170719090000.0 | ||
| 005 | 20160504152700.0 | ||
| 020 | |a 9780814473832 | ||
| 037 | |a Landasan | ||
| 040 | |a Lib. of Congress | ||
| 090 | 0 | 0 | |a HF 5415.123 |
| 100 | 1 | |a Kelly, Lois | |
| 245 | 1 | 0 | |a Beyond buzz : |b the next generation of word-of mouth marketing |c Lois Kelly. |
| 260 | |a New York, NY: |b American Management Association, 2007. | ||
| 300 | |a x; 228 p.; |c 24 cm.. | ||
| 500 | |a Includes index | ||
| 650 | 0 | |a Marketing | |
| 650 | 0 | |a Communication in marketing | |
| 999 | |a 0000130328 | ||