Beyond buzz : the next generation of word-of mouth marketing
| Main Author: | Kelly, Lois |
|---|---|
| Format: | Open Shelf |
| Published: |
New York, NY:
American Management Association, 2007.
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| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
x; 228 p.; 24 cm.. |
| ISBN: |
9780814473832 |