Marketing the core
| Other Authors: | Hartley, Steven William, Rudelius, William |
|---|---|
| Format: | Reference |
| Published: |
New York:
Mc Graw-Hill,.
|
| Edition: | 2nd ed.. |
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xxxiii;128p.: ill.; 28 cm.. |
| ISBN: |
9780073215747 |