Basic marketing : Marketing strategy planning approach

Main Author: Perreault, William D
Other Authors: Cannon, Joseph P, Mc Carthy, E. Jerome
Format: Reference
Published: New York: Mc-Graw Hill, 2008.
Edition: 16 th ed..
Subjects:
LEADER 00763pamna2200229 4500
001 0000076718_0034
005 20170719090000.0
005 20160504152656.0
020 |a 9780073324043  
037 |a Landasan 
040 |a Lib. of Congress 
090 0 0 |a RUJ HF 5415.13  
100 1 |a Perreault, William D  
245 1 0 |a Basic marketing :   |b Marketing strategy planning approach   |c William D. Perrault, Jr, Joseph P. Cannon, E.Jerome Mc Carthy.. 
250 |a 16 th ed.. 
260 |a New York:   |b Mc-Graw Hill,   |c 2008. 
300 |a xxxviii; 789p.:   |b ill.;   |c 29 cm. + 1CD-Rom(4 3 /4 in). 
504 |a Includes bibliographical references and index 
650 0 |a Marketing   |x Management  
700 0 |a Cannon, Joseph P  
700 0 |a Mc Carthy, E. Jerome  
999 |a 0000130306