Basic marketing : Marketing strategy planning approach
| Main Author: | Perreault, William D |
|---|---|
| Other Authors: | Cannon, Joseph P, Mc Carthy, E. Jerome |
| Format: | Reference |
| Published: |
New York:
Mc-Graw Hill,
2008.
|
| Edition: | 16 th ed.. |
| Subjects: |
| Physical Description: |
xxxviii; 789p.: ill.; 29 cm. + 1CD-Rom(4 3 /4 in). |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780073324043 |