Perreault, W. D., Cannon, J. P., & Mc Carthy, E. J. (2008). Basic marketing: Marketing strategy planning approach (16 th ed.). New York: Mc-Graw Hill.
Chicago Style CitationPerreault, William D., Joseph P. Cannon, and E. Jerome Mc Carthy. Basic Marketing: Marketing Strategy Planning Approach. 16 th ed. New York: Mc-Graw Hill, 2008.
MLA CitationPerreault, William D., Joseph P. Cannon, and E. Jerome Mc Carthy. Basic Marketing: Marketing Strategy Planning Approach. 16 th ed. New York: Mc-Graw Hill, 2008.
Warning: These citations may not always be 100% accurate.