Rising tide : lessons from 165 years of brand building at Procter & Gamble
Main Author: | Dyer Davis |
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Other Authors: | Dalzell, Frederick, Olegario, Rowena |
Format: | Open Shelf |
Published: |
Boston, Mass:
Harvard Business School Press,
2004.
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Subjects: |
Physical Description: |
xl 467p.: ill; 25 cm.. |
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Bibliography: |
Includes bibliographical references and index |
ISBN: |
1591391474 |