Rising tide : lessons from 165 years of brand building at Procter & Gamble

Main Author: Dyer Davis
Other Authors: Dalzell, Frederick, Olegario, Rowena
Format: Open Shelf
Published: Boston, Mass: Harvard Business School Press, 2004.
Subjects:
Physical Description: xl 467p.: ill; 25 cm..
Bibliography: Includes bibliographical references and index
ISBN: 1591391474