Rising tide : lessons from 165 years of brand building at Procter & Gamble
| Main Author: | Dyer Davis |
|---|---|
| Other Authors: | Dalzell, Frederick, Olegario, Rowena |
| Format: | Open Shelf |
| Published: |
Boston, Mass:
Harvard Business School Press,
2004.
|
| Subjects: |
| Physical Description: |
xl 467p.: ill; 25 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
1591391474 |