Dyer Davis, Dalzell, F., & Olegario, R. (2004). Rising tide: Lessons from 165 years of brand building at Procter & Gamble. Boston, Mass: Harvard Business School Press.
Chicago Style CitationDyer Davis, Frederick Dalzell, and Rowena Olegario. Rising Tide: Lessons From 165 Years of Brand Building At Procter & Gamble. Boston, Mass: Harvard Business School Press, 2004.
MLA CitationDyer Davis, Frederick Dalzell, and Rowena Olegario. Rising Tide: Lessons From 165 Years of Brand Building At Procter & Gamble. Boston, Mass: Harvard Business School Press, 2004.
Warning: These citations may not always be 100% accurate.