Rising tide : lessons from 165 years of brand building at Procter & Gamble

Main Author: Dyer Davis
Other Authors: Dalzell, Frederick, Olegario, Rowena
Format: Open Shelf
Published: Boston, Mass: Harvard Business School Press, 2004.
Subjects:

KPM SERI ISKANDAR

Call Number: HD9999 2004
Accession Item Category SMD Status Due Date Notes
0000130300 OPEN SHELF BOOK AVAILABLE