Strategic marketing : an applied perspective
| Main Author: | Alsem, Karel Jan |
|---|---|
| Format: | Reference |
| Published: |
New York:
Mc Graw-Hill /Irwin,
2007.
|
| Subjects: |
| LEADER | 00585pamna2200193 4500 | ||
|---|---|---|---|
| 001 | 0000076701_0034 | ||
| 005 | 20170719090000.0 | ||
| 005 | 20160504152654.0 | ||
| 020 | |a 9780073025865 | ||
| 037 | |a Landasan | ||
| 040 | |a Lib. of Congress | ||
| 090 | 0 | 0 | |a RUJ HF 5415.13 |
| 100 | 1 | |a Alsem, Karel Jan | |
| 245 | 1 | 0 | |a Strategic marketing : |b an applied perspective |c Karel Jan Alsem. |
| 260 | |a New York: |b Mc Graw-Hill /Irwin, |c 2007. | ||
| 300 | |a xi; 324 p.: |b ill.; |c 26 cm.. | ||
| 504 | |a Includes bibliographical references and index | ||
| 650 | 0 | |a Marketing |x Management | |
| 999 | |a 0000130287 | ||