Strategic marketing : an applied perspective
| Main Author: | Alsem, Karel Jan |
|---|---|
| Format: | Reference |
| Published: |
New York:
Mc Graw-Hill /Irwin,
2007.
|
| Subjects: |
| Physical Description: |
xi; 324 p.: ill.; 26 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780073025865 |