Alsem, K. J. (2007). Strategic marketing: An applied perspective. New York: Mc Graw-Hill /Irwin.
Chicago Style CitationAlsem, Karel Jan. Strategic Marketing: An Applied Perspective. New York: Mc Graw-Hill /Irwin, 2007.
MLA CitationAlsem, Karel Jan. Strategic Marketing: An Applied Perspective. New York: Mc Graw-Hill /Irwin, 2007.
Warning: These citations may not always be 100% accurate.