Marketing
| Main Author: | Etzel, Micheal J |
|---|---|
| Format: | Open Shelf |
| Published: |
Boston:
Mc Graw Hill /Irwin,
2007.
|
| Edition: | 14 th ed. |
| Subjects: |
| Physical Description: |
xxii; 705 p.: ill.; 28 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780073252896 |