Marketing : principles and perspectives.
| Main Author: | Bearden,William o. |
|---|---|
| Format: | Open Shelf |
| Published: |
Boston:
McGraw Hill,
2007.
|
| Edition: | 5th ed.. |
| Subjects: |
| Physical Description: |
xxxvi,588p.: ill.[some col.]; 28 cm.. |
|---|---|
| ISBN: |
0073101206 |