APA Citation

Bearden,William o. (2007). Marketing: Principles and perspectives (5th ed.). Boston: McGraw Hill.

Chicago Style Citation

Bearden,William o. Marketing: Principles and Perspectives. 5th ed. Boston: McGraw Hill, 2007.

MLA Citation

Bearden,William o. Marketing: Principles and Perspectives. 5th ed. Boston: McGraw Hill, 2007.

Warning: These citations may not always be 100% accurate.