Essentials of marketing : a global-managerial approach.
| Main Author: | Perreault,William D. |
|---|---|
| Format: | Open Shelf |
| Published: |
Boston,Mass.:
McGraw-Hill /Irwin,
2006.
|
| Edition: | 10th ed.. |
| Subjects: |
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| 090 | 0 | 0 | |a HF5415 |
| 100 | 1 | |a Perreault,William D. | |
| 245 | 1 | 0 | |a Essentials of marketing : |b a global-managerial approach. |
| 250 | |a 10th ed.. | ||
| 260 | |a Boston,Mass.: |b McGraw-Hill /Irwin, |c 2006. | ||
| 300 | |a x1,638p.: |b col.ill; |c 28 cm. + 1 CD_ROM (4 3 /4 in.). | ||
| 650 | 0 | |a Marketing | |
| 999 | |a 0000130183 | ||