Essentials of marketing : a global-managerial approach.
| Main Author: | Perreault,William D. |
|---|---|
| Format: | Open Shelf |
| Published: |
Boston,Mass.:
McGraw-Hill /Irwin,
2006.
|
| Edition: | 10th ed.. |
| Subjects: |
| Physical Description: |
x1,638p.: col.ill; 28 cm. + 1 CD_ROM (4 3 /4 in.). |
|---|---|
| ISBN: |
0072935898 |