APA Citation

Perreault,William D. (2006). Essentials of marketing: A global-managerial approach (10th ed.). Boston,Mass.: McGraw-Hill /Irwin.

Chicago Style Citation

Perreault,William D. Essentials of Marketing: A Global-managerial Approach. 10th ed. Boston,Mass.: McGraw-Hill /Irwin, 2006.

MLA Citation

Perreault,William D. Essentials of Marketing: A Global-managerial Approach. 10th ed. Boston,Mass.: McGraw-Hill /Irwin, 2006.

Warning: These citations may not always be 100% accurate.