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| LEADER |
00753pamja2200241 4500 |
| 001 |
0000076638_0034 |
| 005 |
20170620090000.0 |
| 005 |
20160504152837.0 |
| 020 |
|
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|a 0071240438
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| 037 |
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|a True M.Ent
|
| 040 |
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|c KPMSI
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| 090 |
0 |
0 |
|a HF5823
|
| 100 |
1 |
|
|a Belch,George E.
|
| 245 |
1 |
0 |
|a Advertising and Promotion :
|b An Integrated Marketing Communications Perspective
|c George E.Belch,Michael A. Belch.
|
| 250 |
|
|
|a 6th ed.(International Edition).
|
| 260 |
|
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|a New York:
|b McGraw-Hill,
|c 2004.
|
| 300 |
|
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|a xxvi,779p.:
|b ill.;
|c 28 cm..
|
| 504 |
|
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|a includes Bibliographical References and Index
|
| 650 |
|
0 |
|a Communication In Marketing
|
| 650 |
|
0 |
|a Sales Promotion
|
| 650 |
|
0 |
|a Advertising
|
| 700 |
0 |
|
|a Belch,Michael A.
|
| 999 |
|
|
|a 0000130167
|
