Advertising and Promotion : An Integrated Marketing Communications Perspective
| Main Author: | Belch,George E. |
|---|---|
| Other Authors: | Belch,Michael A. |
| Format: | Open Shelf |
| Published: |
New York:
McGraw-Hill,
2004.
|
| Edition: | 6th ed.(International Edition). |
| Subjects: |
| Physical Description: |
xxvi,779p.: ill.; 28 cm.. |
|---|---|
| Bibliography: |
includes Bibliographical References and Index |
| ISBN: |
0071240438 |