Belch,George E., & Belch,Michael A. (2004). Advertising and Promotion: An Integrated Marketing Communications Perspective (6th ed.(International Edition).). New York: McGraw-Hill.
Chicago Style CitationBelch,George E., and Belch,Michael A. Advertising and Promotion: An Integrated Marketing Communications Perspective. 6th ed.(International Edition). New York: McGraw-Hill, 2004.
MLA CitationBelch,George E., and Belch,Michael A. Advertising and Promotion: An Integrated Marketing Communications Perspective. 6th ed.(International Edition). New York: McGraw-Hill, 2004.
Warning: These citations may not always be 100% accurate.