Advertising and Promotion : An Integrated Marketing Communications Perspective
| Main Author: | Belch,George E. |
|---|---|
| Other Authors: | Belch,Michael A. |
| Format: | Open Shelf |
| Published: |
New York:
McGraw-Hill,
2004.
|
| Edition: | 6th ed.(International Edition). |
| Subjects: |
KPM SERI ISKANDAR
| Call Number: |
HF5823 2004 |
|---|
| Accession | Item Category | SMD | Status | Due Date | Notes |
|---|
| 0000130167 | OPEN SHELF | BOOK | AVAILABLE |