Marketing management and strategy.
| Main Author: | Doyle,Peter, |
|---|---|
| Format: | Open Shelf |
| Published: |
Harlow:
Pearson Educaation,
2002.
|
| Edition: | 3rd ed.. |
| Subjects: |
| Physical Description: |
xviii,446p.: ill.(col.); 25 cm.. |
|---|---|
| ISBN: |
0273651501 |