Advertising and Integrated Brand Promotion

Main Author: O'Guinn,Thomas C.,
Format: Open Shelf
Published: Australia: Thomson, South - Western, 2006.
Edition: 4th ed..
Subjects:
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245 1 0 |a Advertising and Integrated Brand Promotion   |c Thomas C.O Guinn,Chris T. Allen and Richdrd J. Semanik. 
250 |a 4th ed.. 
260 |a Australia:   |b Thomson,   |c South - Western,   |c 2006. 
300 |a xvii,78p.:   |b ill.(col);   |c 28 cm.. 
650 0 |a Advertising Media Planning  
650 0 |a Advertising  
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