Advertising and Integrated Brand Promotion
| Main Author: | O'Guinn,Thomas C., |
|---|---|
| Format: | Open Shelf |
| Published: |
Australia:
Thomson,
South - Western, 2006.
|
| Edition: | 4th ed.. |
| Subjects: |
| Physical Description: |
xvii,78p.: ill.(col); 28 cm.. |
|---|---|
| ISBN: |
032431132x |