APA Citation

O'Guinn,Thomas C.. (2006). Advertising and Integrated Brand Promotion (4th ed.). Australia: Thomson.

Chicago Style Citation

O'Guinn,Thomas C.. Advertising and Integrated Brand Promotion. 4th ed. Australia: Thomson, 2006.

MLA Citation

O'Guinn,Thomas C.. Advertising and Integrated Brand Promotion. 4th ed. Australia: Thomson, 2006.

Warning: These citations may not always be 100% accurate.