Advertising,promotion & supplemental aspects of integrated marketing communications.
| Main Author: | Shimp,Terence A |
|---|---|
| Format: | Open Shelf |
| Published: |
Mason,Ohio:
Thomson South-Western,
2003.
|
| Edition: | 6th ed.. |
| Subjects: |
| LEADER | 00526pamja2200181 4500 | ||
|---|---|---|---|
| 001 | 0000076559_0034 | ||
| 005 | 20170719090000.0 | ||
| 005 | 20160504152822.0 | ||
| 020 | |a 9780030352713 | ||
| 040 | |c KPMSI | ||
| 090 | 0 | 0 | |a HF5415.123 |
| 100 | 1 | |a Shimp,Terence A | |
| 245 | 1 | 0 | |a Advertising,promotion & supplemental aspects of integrated marketing communications. |
| 250 | |a 6th ed.. | ||
| 260 | |a Mason,Ohio: |b Thomson South-Western, |c 2003. | ||
| 300 | |a xxi,650p.: |b ill.(some col.); |c 29 cm.. | ||
| 650 | 0 | |a Marketing | |
| 999 | |a 0000130022 | ||