Advertising,promotion & supplemental aspects of integrated marketing communications.
| Main Author: | Shimp,Terence A |
|---|---|
| Format: | Open Shelf |
| Published: |
Mason,Ohio:
Thomson South-Western,
2003.
|
| Edition: | 6th ed.. |
| Subjects: |
| Physical Description: |
xxi,650p.: ill.(some col.); 29 cm.. |
|---|---|
| ISBN: |
9780030352713 |