Shimp,Terence A. (2003). Advertising,promotion & supplemental aspects of integrated marketing communications (6th ed.). Mason,Ohio: Thomson South-Western.
Chicago Style CitationShimp,Terence A. Advertising,promotion & Supplemental Aspects of Integrated Marketing Communications. 6th ed. Mason,Ohio: Thomson South-Western, 2003.
MLA CitationShimp,Terence A. Advertising,promotion & Supplemental Aspects of Integrated Marketing Communications. 6th ed. Mason,Ohio: Thomson South-Western, 2003.
Warning: These citations may not always be 100% accurate.