Services marketing in Asia : managing people, technology, and strategy - Lovelock, Christopher H. Services Marketing; Wirtz, Jochen, Services Marketing; Lovelock, Christopher (Singapore; New York: Prentice Hall, 2005)
Based on services marketing
Rev.ed of Services marketing in Aisa 2002
Includes bibliographical references and index
Keywords: Professions - Asia -- Marketing; Sercice industries - Asia -- Marketing