Services marketing in Asia : managing people, technology, and strategy

Other Authors: Lovelock, Christopher H. Services Marketing, Wirtz, Jochen, Services Marketing, Lovelock, Christopher
Format: Open Shelf
Published: Singapore; New York: Prentice Hall, 2005.
Subjects:
LEADER 00893pamja2200253 4500
001 0000076441_0034
005 20170719090000.0
005 20160504153345.0
020 |a 0131275372  
037 |a AA Zeal 
040 |a Lib. of Congress 
090 0 0 |a HD 9987  
245 1 0 |a Services marketing in Asia :   |b managing people, technology, and strategy   |c Christopher ... [et.al]. 
260 |a Singapore; New York:   |b Prentice Hall,   |c 2005. 
500 |a Based on services marketing 
500 |a Rev.ed of Services marketing in Aisa 2002 
504 |a Includes bibliographical references and index 
650 0 |a Professions - Asia   |x Marketing  
650 0 |a Sercice industries - Asia   |x Marketing  
700 0 |a Lovelock, Christopher H. Services Marketing  
700 0 |a Wirtz, Jochen, Services Marketing  
700 0 |a Lovelock, Christopher  
740 0 |a Services marketing in Asia 
999 |a 0000129738