Services marketing in Asia : managing people, technology, and strategy
| Other Authors: | Lovelock, Christopher H. Services Marketing, Wirtz, Jochen, Services Marketing, Lovelock, Christopher |
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| Format: | Open Shelf |
| Published: |
Singapore; New York:
Prentice Hall,
2005.
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| Subjects: |
| Item Description: |
Based on services marketing Rev.ed of Services marketing in Aisa 2002 |
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| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0131275372 |