Lovelock, C. H. S. M., Wirtz, J., & Lovelock, C. (2005). Services marketing in Asia: Managing people, technology, and strategy. Singapore; New York: Prentice Hall.
Chicago Style CitationLovelock, Christopher H. Services Marketing, Jochen Wirtz, and Christopher Lovelock. Services Marketing in Asia: Managing People, Technology, and Strategy. Singapore; New York: Prentice Hall, 2005.
MLA CitationLovelock, Christopher H. Services Marketing, Jochen Wirtz, and Christopher Lovelock. Services Marketing in Asia: Managing People, Technology, and Strategy. Singapore; New York: Prentice Hall, 2005.
Warning: These citations may not always be 100% accurate.