Marketing research
| Main Author: | Cooper, Donald R |
|---|---|
| Other Authors: | Schindler, Pamela S |
| Format: | Open Shelf |
| Published: |
New York, NY:
McGraw Hill,
2006.
|
| Subjects: |
| Physical Description: |
xix; 790p.: col.ill; 2006. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0071115706 |