APA Citation

Cooper, D. R., & Schindler, P. S. (2006). Marketing research. New York, NY: McGraw Hill.

Chicago Style Citation

Cooper, Donald R., and Pamela S. Schindler. Marketing Research. New York, NY: McGraw Hill, 2006.

MLA Citation

Cooper, Donald R., and Pamela S. Schindler. Marketing Research. New York, NY: McGraw Hill, 2006.

Warning: These citations may not always be 100% accurate.